In recent days, China wuhan international agricultural machinery exhibition and Italy international agricultural and garden machinery exhibition (hereinafter referred to as EIMA exhibition) have been held successively, the east and west two exhibitions will show the current situation of agricultural machinery development at the same time, but also let many people in the industry to compare the gap between Chinese and foreign agricultural machinery development. On this basis, some media criticized China's agricultural machinery enterprises with the attitude of "deep love and deep responsibility". Article aroused a thousand layers of waves, a time, the people in the circle of agricultural machinery also appeared a lot of different voices, some people echoed the central idea of the article, think that China's agricultural machinery enterprises really not; Some people think the article is too extreme, should not veto the Chinese agricultural machinery enterprises. As an audience member who has just attended the EIMA exhibition, I have some thoughts here.

        There is no denying that EIMA, as the second largest agricultural machinery exhibition in the world, is indeed very wonderful. Advanced agricultural machinery technology, a wide variety of agricultural machinery varieties, many are not seen on the wuhan agricultural machinery exhibition. However, from another perspective, there are no agricultural machinery products on display at EIMA, such as the common rice transplanter in China. In the EIMA exhibition, the author did not see a rice transplanter. Even the well-known rice machinery manufacturers like kubotian did not show the rice transplanter. Instead, they showed a large number of garden machinery and herbage machinery. China's top agricultural machinery enterprises in EIMA exhibition in addition to the tractor, matt mark seeder, also exhibited a large number of orchard machinery, herbage machinery, which is not the same as the machinery on display in China. The reason is that China and European and American countries have different emphases on agricultural production. At present, China is still in the production of corn, wheat, rice and other food crops, and the European animal husbandry is more developed, so agricultural machinery enterprises will be based on different market demand for agricultural machinery products. Therefore, we cannot simply negate the agricultural machinery enterprises in China through the exhibits in the two exhibitions. In addition, the development of agricultural machinery enterprises is a link in the social and economic closed loop, we can not look at the problems of agricultural machinery enterprises in isolation. At EIMA, for example, the price of a large John Deere combine is about 300,000 to 400,000 euros, which is not very difficult for foreign farmers running farms. And this machine gets our country, the price is two or three million yuan, this is still in the small-scale land management of Chinese farmers, it is not very realistic. Even for some quite capable agricultural machinery cooperatives, when to buy such a machine back, how much utilization is to consider the question. Therefore, it is one-sided and disjointed to blame the problems of Chinese agricultural machinery enterprises on the enterprises themselves.

           Of course, there is no denying that there is a big gap between China's agricultural machinery products and foreign agricultural machinery products, which also points out the direction for the future of China's agricultural machinery enterprises. First, foreign companies are not afraid to "look". There is a remarkable phenomenon in EIMA exhibition, that is, every enterprise will fully expose the internal structure of the participating machinery to the audience, which is not seen in domestic exhibitions. Aren't they afraid of being "stolen" by their competitors? The reason lies in the perfect foreign independent intellectual property protection mechanism, which not only avoids the vicious competition caused by mutual plagiarism among enterprises, but also encourages enterprises to innovate constantly. Second, to avoid product homogeneity, we should pay attention to the research and development of agricultural machinery and tools. Peeping into the European and American agricultural machinery market through the EIMA exhibition, the tractor, harvester and other markets have been basically divided up by John Deere and other giants, but this has not affected the diversity of foreign agricultural machinery enterprises, many small businesses focused on doing a certain type of agricultural machinery and tools and not because of this and was eliminated from the market, but become the industry leader. There are more than 7,000 kinds of agricultural machinery and tools in the world, and China currently has a maximum of 4000 kinds, such a gap gives China's agricultural machinery enterprises more space for development, the enterprise does not necessarily have to do big, but must do fine, only focus on a certain kind of machinery and tools is really not a disgrace; Third, improve the social status of agricultural machinery enterprises, enhance the social identity of agricultural machinery enterprises. At the EIMA exhibition, the audience not only included farmers, dealers and media, but also many parents who would take their children to visit. Many children would take pictures of the agricultural machinery products they were interested in with cameras. In their eyes, a farm machine is no higher or lower than a sports car or an aviation model. There are a lot of the audience will buy companies sell a variety of peripheral products, they are wearing, Persia, John Deere, long yasuda, klaas logo clothes take pictures photos, excitedly and wearing adidas, Nike didn't have any different, that is enterprise's social status and cultural value, agricultural machinery in a foreign country is not the "soil", EIMA exhibition perfect interpretation of what is called farm machinery.