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    The market concept and business development of agricultural machinery need further study

    2017-10-23 | Pageviews: CHANGZHOU FOAN M AND E CORPORATION
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    [news] China agricultural industry in 2017, the agricultural machinery industry development has been a historic change in the new situation, the agricultural market as an important part of the agricultural industry, much industry attention. From manufacturing to distribution, enterprises pay close attention to the development of agricultural market, and actively carry out the relevant business; Chinese agricultural machinery circulation association decided to hold "the 2017 Chinese agricultural market forum" during the 2017 international agricultural exhibition, and puts forward the concept of "China agricultural market after the first year". The author believes that some of the concepts and business development of the post market need further study and exploration; in addition to pay attention to the concept of China's agricultural machinery after the market, there are several issues that need attention.

         Exchange of information from the and enterprises, agricultural market after the basic scope of business there are many different cognitive, with three package service and two mobile phone as the majority of business scope. The author believes that the integrity of the agricultural market, should include the traditional operation services, maintenance services, spare parts supply, two mobile phone, scrap update, financing lease, finance and insurance business, at the same time to absorb the Agricultural Internet, networking and other new formats after the birth of a new development of ecological market. Is not to say that after the market engaged in agricultural machinery enterprises must carry out all business, but the need of agricultural machinery industry market after a whole range of business division, which links enterprises to clear business and agricultural own market, how to better strategically connected to other links, to avoid business island.
           From the industry policies and regulations, compared with the agricultural market's development is lagging behind. At present, only scrap update related policy guidance, other business is still in the blank stage.      Compared with the international mature agricultural machinery market development, compared with the automobile and construction machinery industry, China's agricultural machinery market after the slow development of this reason. With two mobile phone as an example, there is no relevant policies and norms, the mainstream agricultural dealer business there is a huge risk, rather than the normal two mobile phone market kengnonghainong events emerge in an endless stream, the market is bigger, the lower the degree of health. At the same time, due to the relevant policies of agricultural machinery, especially the purchase of agricultural machinery subsidies mainly for new machine sales, but also caused the development of agricultural machinery market, the lack of policy momentum. Government departments, industry associations, agricultural machinery manufacturing and circulation enterprises should work together to improve relevant policies and norms as soon as possible.
            The status quo based on the development of China's agricultural market, there is a unique opportunity for development of the industry.  The optimization of industrial structure, the accumulation of agricultural machinery and so on, determines the development of agricultural machinery market after entering the stage of gradually increasing speed. The three power switch in two country as an example, a large range of agricultural products is upgrading to two mobile phone business growth, on the other hand the three power requirements to improve service capacity, will optimize the agricultural market system construction and maintenance.
            At present, the mainstream agricultural dealers after the market operations, such as three packs of two mobile phone accessories, maintenance, and finance are in the initial stage. Although the industry policies and norms lag behind, but the overall strength of the mainstream agricultural machinery dealers, especially the maintenance services and marketing capabilities, is in the upper level of agricultural machinery circulation. In the case of their reasonable adjustment strategy, easier to digest and absorb agricultural market mature experience and advanced concepts, more conducive to innovation after market business model, at the same time in regional cooperation and vertical business cooperation, more industry based. From the development of technology and market, the development of the Internet and the Internet of things, provides are different from the new environment of international agricultural market develops gradually, from the business model and industry ecology provides more room for innovation. This is undoubtedly the stage of opportunity for China's agricultural machinery market development to achieve overtaking curve.
            The author thinks that, agricultural machinery industry should not only pay close attention to agricultural market, but also to cooperative action, and gradually realize the industry policies and regulations continue to improve, to provide protection for the development of agricultural market; the improvement of manufacture level, the market value of agricultural industry upgrading; continuously standardization and innovation of agricultural machinery service and circulation ability the activation and expansion of agricultural market, cross-border business; with the advanced technology of continuous integration, new ecological agricultural market innovation, to jointly promote the healthy development of agricultural market after.

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