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    China's electric vehicles use the east wind of green transformation to power the European market

    2021-12-20 | Pageviews: CHANGZHOU FOAN M AND E CORPORATION
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    This year, China's Weilai es8 car officially opened user delivery in Norway; During the international auto show in Munich, Germany, the Wei brand plug-in hybrid (PHEV) model of China Great Wall Motor Co., Ltd. was launched all over the world... Chinese automobile manufacturers continued to make efforts in the European market, and Chinese electric vehicles are increasingly favored by consumers.

    At present, electric vehicles have great potential in the European market. The European Commission put forward a package proposal to deal with climate change this year. According to this proposal, in order to achieve the emission reduction target, the number of newly registered fuel vehicles in 2030 will be 55% less than that in 2021, and there will be no new fuel vehicles registered by 2035.

    Patrick shofus, partner of McKinsey Munich office, a famous international consulting company, said that policy support and strict carbon emission targets have greatly promoted the demand and production of low emission and zero emission vehicles in European countries. According to the data, driven by the EU's green transformation policy, the proportion of electric vehicles in the new car sales of 18 European countries in the third quarter of 2021 rose to 13%.

    At present, with the help of the east wind of the transformation to electric vehicles, Chinese auto enterprises have stood on the starting line of competition in the European market. According to Japan economic news, Chinese electric vehicle manufacturers are launching an "offensive" all over the world to enter Europe and gradually penetrate into this first large-scale market.

    With high cost performance, Chinese electric vehicles are ushering in a period of rapid development in the European market, which is recognized and affirmed by the European industry and consumers. Japan economic news said that taking the "mingjue" pure electric vehicle produced by SAIC as an example, its range is long and its price advantage is obvious compared with similar products of European brands. In the first 11 months of 2021, Mg accounted for 1.9% of new car sales in the UK, surpassing Honda and Mazda; In November, the monthly share rose to 3.6%, which was close to Nissan and Ford.

    According to a market survey conducted by the German "new facts" market research company, nearly half of the Germans interviewed are open to buying Chinese electric vehicles. 19% of Germans are willing to buy electric vehicles from Chinese manufacturers. Among the young and middle-aged groups, the willingness to buy is higher.

    At the same time, the performance and competitiveness of Chinese brand vehicles are also improving, injecting more power into China EU green cooperation. At present, both mingjue and Weilai have obtained the five-star rating of the European new car safety evaluation association. Weilai also brings power exchange technology that is temporarily unavailable in the local area, and upgrades hardware functions through the cloud to bring new intelligent and digital experience to European users.

    A McKinsey study pointed out that China's electric vehicle industry is of great significance, especially in pure electric vehicles, China still remains a leader, and China's battery output is far higher than that in Europe.

    Peter Mayer, head of the Berlin Representative Office of the German international motor vehicle manufacturers association, said that the association is negotiating with Chinese automobile manufacturers on possible membership, "we will include Chinese brands in the association sooner or later".


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