Matthew Nelson, global chief executive of British market research consulting firm imit, said in an exclusive interview with Xinhua News Agency recently that based on the data research on the Chinese market, imit is firmly optimistic about the development potential of the Chinese market. He believes that China's market growth will become the driving force of global economic recovery and is of great significance to the world.

Nelson said that China coordinated epidemic prevention and control and economic and social development, and became the only major economy in the world to achieve positive growth last year. The vigorous development of China's economy is of positive significance to the global economy.

He told reporters that IMT is very optimistic about the growth prospects of the Chinese market, especially the continuous improvement of China's scientific and technological level, the increasing improvement of people's living standards, the rapid development of green economy and other factors, which will promote China's economy to maintain a high growth rate.

Several survey reports released by yingminte show that the data of consumer confidence in the Chinese market is very positive. Nelson said that driven by stable economic growth and people's desire for a healthier lifestyle, consumer spending in the Chinese market will still show a moderate growth trend in the next few years.

"There has been a positive change in consumers' purchase decisions. People are more emotionally driven and choose brands that echo their own values such as cultural personality and sustainability." Nelson said that in the past few years, Chinese consumers, especially those in non first and second tier cities, have been increasing their purchasing power, providing huge growth opportunities for many global brands "We should definitely pay attention to the Chinese market".

Last year, IMT participated in the third China International Import Expo. Nelson said that inminster hopes to cooperate with more Chinese enterprises. The Chinese business is an important part of inminster's Asian portfolio and "a key part of our future business plan".

Founded in 1972 and headquartered in London, England, it tracks consumer spending trends in more than 30 major markets around the world.