Under the impact of the epidemic, the charm of the International Agricultural Machinery Exhibition is unabated.

On November 13, the 2020 China International Agricultural Machinery Exhibition (hereinafter referred to as "2020 International Agricultural Machinery Exhibition") with the theme of "Agricultural Mechanization, Rural Revitalization, and Poverty Alleviation" was grandly opened at the Qingdao World Expo City International Exhibition Center. The Agricultural Machinery Circulation Association, China Agricultural Mechanization Association, and China Agricultural Machinery Industry Association continue to unite industry forces to create an agricultural machinery feast in this special year.

Due to the raging epidemic in Europe and America, and news from many sources, European and American countries have basically cancelled all large-scale agricultural machinery exhibitions from this year to 2021. Therefore, the China International Agricultural Machinery Exhibition, which has "Asia's No. 1 Agricultural Machinery Exhibition", has become the "world's only" large-scale agricultural machinery exhibition this year.

Giants and newcomers are actively participating

On the day of the opening ceremony, if it weren't for a nucleic acid test, people seemed to forget that there is still a new crown pneumonia epidemic in China.

On the road in front of the exhibition hall, there was a long line of visitors and exhibitors. According to a person from the China Agricultural Machinery Circulation Association, there are more online bookings for viewing this year than last year. According to the statistics of the organizing committee, the final number of exhibitors reached more than 150,000 in three days, which was less than 20% less than the peak year, which greatly exceeded the expectations of the organizing committee and exhibitors.

At the International Agricultural Machinery Exhibition, as far as the famous enterprises are concerned, the visitors are not news, but the ones that did not show up have become big news. Therefore, a few well-known companies that did not participate in this exhibition naturally became one of the topics people chatted about. Over the years, an intuitive feeling of industry professionals is that if a company does not participate in the annual International Agricultural Machinery Exhibition, or that it has encountered a staged development dilemma, it will also cause doubts and confusion among industry professionals: if the company develops well , Why not even show up on the most important stage of the industry? Even if you can put a question mark on a certain aspect of the exhibition or just from the perspective of the cost of the company, it is undeniable that not participating in the exhibition will make the company's brand image at this stage much bleak. Due to the strong connection between the International Agricultural Machinery Exhibition and corporate brands, some domestic companies occasionally did not participate in the exhibition in the past, but once the development situation improved, they resumed the exhibition.

This year’s International Agricultural Machinery Exhibition featured YTO, Lovol Apos, World Agricultural Machinery, Zoomlion, Xingguang Agricultural Machinery, Shandong Wuzheng, Changzhou Dongfeng, Juming Machinery, Kubota, Yanmar, Kolesou, Daoyi Leading companies and first-line brands such as Zfar are still actively participating in the exhibition and sending a strong camp of exhibits. In recent years, the rapid rise of Shandong Hanwo, Debang Dawei, Suzhou Jiufu, Jiufang Taihe and other market segment leaders and first New tractor brands from Zhongweifang, such as Yijia and Ensign Heavy Industries, have all come to the fore.

China YTO has brought the Dongfanghong LW3204 wheeled tractor with the largest horsepower continuously variable transmission in the country and the newly launched large and medium wheel tractor and crawler tractor products. It also showed the advanced BOSCH national four high-pressure common rail diesel engine and Dongfanghong self-propelled Maize harvesters, self-propelled grain combine harvesters, special agricultural machinery and other products have fully demonstrated Yituo’s agricultural machinery manufacturing capabilities. The electric tractor exhibited by the National Agricultural Machinery Equipment Innovation Center, dominated by YTO, became one of the most eye-catching exhibits.

With the theme of "providing intelligent technology solutions for modern agriculture", Lovo Abos Agricultural Equipment has its Abos series, European Leopard series tractors, Gushen series harvesters, planters, pasture machinery and other supporting agricultural machinery, engines, and bridges. High-quality products such as boxes and accessories have appeared one after another, showing the company's leading technology and quality in an all-round way. The location of the exhibition hall where it is located has become the most lively corner, and visitors are endless. The Lovol Gushen GM100 grain harvester, self-propelled peanut harvester, RG50 transcendence rice harvester and two new high-end Aposs P7000 tractors and Gushen self-propelled green fodder harvesters on display at the scene fully demonstrate the strength of the company Innovation and R&D capabilities.

A variety of products including agricultural vehicles, agricultural equipment, and silage machinery under Wuzheng were unveiled. It is worth mentioning that in this exhibition, Wuzheng did not exhibit many products in its dominant agricultural vehicles and traditional agricultural machinery fields, but focused on its research and development results in the field of animal husbandry machinery. Many innovative products are on display. The corridor of the pavilion attracted many visitors. The green fodder round baler mounted on the agricultural vehicle is unique, which also shows that Wuzheng is not in the traditional agricultural machinery field and has a highly homogeneous competition strategy with existing enterprises.

Xingguang Agricultural Machinery and its subsidiary Xingguang Yulong exhibited a full range of harvesters, tractors, dryers, balers, straw fertilizer machines, straw kneading machines, cotton pickers and other products, which strongly demonstrated the full mechanization of this listed company The image of the solution provider.

As a dark horse in the field of tractors in recent years, Shandong Hanwo Agricultural Equipment, which occupies a favorable position as last year, is exhibiting. High-quality, abundant products occupy nearly 1,000 square meters of exhibition area, and 18 leading products from 106 varieties of 10 series with 30-230 horsepower are selected for the exhibition, focusing on displaying the new achievements of enterprises in technological innovation and quality upgrading.

Agricultural machinery companies also presented brilliantly at this exhibition. The Hessian Machinery booth in Hall N3 was full of people. Hessian Machinery, which has introduced advanced European technology, brought the full range of fertilizer spreaders to the Qingdao International Agricultural Machinery Exhibition. The full range of more than ten models occupy the C position in the exhibition area, attracting a large number of collaborators and potential users. As a leading enterprise in the field of agricultural machinery in China, Hebei Shenghe exhibited stubble pulping machines, rotary tillers, subsoilers, arc-shaped straw chopping and returning machines, greenhouse king type rotary tillers, and lengthened trousers. Rotary tillers, dual-shaft throwing-type return machines and other products are various, showing a strong corporate image.

Stunning appearance of international brands

This year, because the epidemic blocked the pace of foreigners, some international brands in China still participated in the exhibition. The two major brands of CLAAS and Chunyu, the two major brands of CLAAS, brought 10 leading products to the exhibition, and held a grand ceremony for the sales of AGUAR series silage machines in China to exceed 1,000 units. The booth layout is modern and strong.

In this year's International Agricultural Machinery Exhibition, Kolasou and Deutzfar have become the two most outstanding foreign companies, especially Kolasau, which is the most outstanding in terms of exhibits, booths and event creativity. Due to its steady operation in China, continuous Upgraded products, focused on differentiated features, and achieved good results in fields such as silage machines and balers. Currently, it has become a representative European and American foreign company in China. Deutzfar held the world premiere ceremony of a 7W power shift high-horsepower tractor completely developed and produced in China at the international exhibition. According to Zhang Renwen, Chairman of Deutzfar, the power shift tractor released this time was jointly developed by the European and Chinese teams. It is a 2,204 high-horsepower tractor with real domestic technology that fully meets the power shift requirements. The sales price reaches about 700,000. It is equivalent to more than twice that of similar domestic products. This year, the production and sales of Deutzfar tractors reached more than 7,000 units, and the market demand exceeded demand. In particular, the market reputation was unanimously recognized by users and dealers in the sales area.

Kubota (Suzhou) and Yanmar (Wuxi) have become the most dazzling "Gemini" in China. At each agricultural machinery exhibition, the two Japanese Chambers of Friendship and Commerce in adjacent locations seem to have become a tacit practice and often take away the multiple scenery of the exhibition hall. This exhibition is no exception. The two companies have their own advantages over products and creativity.

Kubota has demonstrated the company's strong strength in six themed areas, including rice planting area, tractor and vegetable planting area, grain processing area, harvesting machinery area, intelligent equipment area and new product area, with 21 products. Every year Kubota’s products always attract many people in the industry to "research". This year they launched X series products (CX100 and EX108Q) for harvesters, and newly launched KW series hand-held rice transplanters and SPV6CD rice transplanters for rice transplanters. , And a rice transplanter equipped with direct driving assistance. It is reported that the NW8SA high-speed rice transplanter is imported from Japan and can realize a series of intelligent rice transplanting operations. In addition, Kubota also introduced the IKP-4 4-row traction vegetable transplanter and the SKP-100W self-propelled vegetable transplanter imported from Japan. The author is concerned that Kubota has also installed the Norwegian agricultural machinery company Glen Bundler acquired by its subsidiary on a tractor for the first time, demonstrating its strategic synergy in China.

Yanmar also made its debut with the star products of the whole family. Six categories of products, including half-feed harvester series, full-feed harvester series, rice transplanter series, tractors, transplanters, and direct seeding machines, are vying to attract visitors, and the booth is full of popularity. During the international exhibition, Yanmar also solemnly held a new product launch conference for YH6118 semi-feeding combine harvester. Live broadcasts on Douyin and Kuaishou platforms were held. The audience was convened on the spot to introduce product features, interspersed with prize-winning Q&A activities, which were brilliant and proliferated online and offline fans.

Strong group participation

At this international exhibition, the combination of local enterprises in Qingdao, Sanshan District in Wuhu, Anhui, and South Korea's agricultural machinery industry left a deep impression on the audience.

From the perspective of local governments, the International Agricultural Machinery Exhibition is also the best platform to present industrial clusters, so many local governments have come forward to organize exhibitors. In recent years, thanks to the efforts of the organizers, the international exhibition has attracted some domestic and foreign organizations to participate in the exhibition. This year due to the impact of the epidemic, foreign exhibition groups have been blocked, but there are still many highlights. With the help of the host and geographical advantages, Qingdao local agricultural machinery companies sent representative products to participate in the exhibition, forming the "Qingdao Agricultural Machinery Equipment Exhibition Area". Companies such as Jiufang Taihe, Hongzhu, Maschio and other companies displayed their boutique agricultural machinery. The Jiufang Taihe Dima War Wolf Stem and Ear Harvester has two patents: hydraulic drive and vertical header. The short body has a small turning radius and is suitable for small plots. Qingdao Longshuo Agriculture and Animal Husbandry Machinery Manufacturing Co., Ltd. exhibited the realization Silage yellow silage compatible silage machine, Shandong Yuanquan Machinery exhibited the 4HYGJ-6 peanut combine harvester jointly developed with Qingdao Agricultural University, in addition to the intelligent self-developed by Qingdao Wuniu Intelligent, which is engaged in the research and development of unmanned driving technology. Agricultural machinery (picking robots, sprayers), Qingdao Youhong Animal Husbandry Machinery Co., Ltd. fixed TMR mixing station, Sandi Heavy Industry's high-power rubber crawler tractor and Maszio Mondiale steel roller round baler, etc.

The participation of agricultural machinery companies in Sanshan District, Wuhu, Anhui Province became a highlight of the exhibition. Companies represented by Zoomlion Agricultural Machinery brought Debang Dawei Wuhu Company, Umda, and Chunhui Machinery to their public appearances. The exhibition was coordinated and popular. It is worth mentioning that Zoomlion exhibited the agricultural machinery acquired by Rabe of Germany this year. In addition, Zoomlion and World are the only two companies that exhibited sugarcane harvesters. It is said that this year, Zoomlion sugarcane harvesters have sold out more than 400 units. They sold more than 100 units when they entered the Yunnan market for the first time.

Debang Dawei from Beijing has become one of the important agricultural machinery business cards in Wuhu, Anhui. The company released the new COMPACT 125 round baler balers built by its subsidiary Wuhu company that integrates Sino-Italian technology and technology. Another highlight of the Debon Dawei booth is the company’s "Debon Dawei Smart Cloud Monitoring System" equipped with smart brains for all types of agricultural machinery. It is used as a full range of data collection and statistics for agricultural production and agricultural machinery operations, and can be used for mobile phones. The Internet of Things management system for “Agricultural Machinery Butler”, which is viewed and controlled by Debond on PC and PC, promotes China's agricultural machinery to achieve “curve overtaking” to catch up with the latest international agricultural machinery configuration technology level, and upgrade China's agricultural production and agricultural machinery equipment operation management to High degree of IoT and digital management.

The Korean Agricultural Machinery Industry Cooperative Group participated in the exhibition for years, exhibiting their distinctive cash crop machinery and agricultural machinery, including machinery for the market segment of leek harvesting machinery. This shows that Korean companies are more keenly observing the consumption trend of my country's agricultural machinery market. According to exhibitors, companies from this country will take advantage of their leading machinery in hilly and mountainous areas to further expand the market for similar products in China.

Show the results of industry upgrading

The International Agricultural Machinery Exhibition is still one of the best marketing platforms. Many companies have launched their own new products during the international exhibition. Many companies such as Yanmar, Deutzfar and China Agricultural Machinery Institute still use the international exhibition platform to hold large-scale Marketing activities and new product launches.

As a representative of domestic science and technology enterprises, China Academy of Agricultural Machinery exhibited a number of leading equipment. The Academy of Agricultural Machinery has made continuous progress in physical manufacturing in recent years. Its modern agricultural equipment has made certain breakthroughs in the research and development and sales of cotton pickers. Its subsidiary China Machinery Minor has achieved good results in potato machinery silage machinery and sprinkler irrigation machinery. It is worth mentioning that the Huade baler under the Hohhot Branch of the Agricultural Machinery Institute has ranked first in the domestic baler sales rankings for more than a decade. The 9YGJ-2.2B round baler baler exhibited this time won the international agricultural machinery Gold Award for the product selected by the exhibition. In addition, in the current domestic key product cotton picking machine, the international exhibition only saw the products of the Agricultural Machinery Institute and Xingguang Agricultural Machinery. It is said that more than 50 Xingguang cotton picking machines have been sold in Xinjiang.

The Changzhou Dongfeng exhibition area covers an area of more than 700 square meters, and its new "Xiongfeng Series" 2204 power shift has attracted much attention on site. According to an engineer surnamed Liu, Dongfeng Xiongfeng series is the company's most high-end platform, leading its technology for half a generation. In recent years, as the first domestic tractor company, Dongfeng Agricultural Machinery has performed well in large and medium horsepower tractors. This year, the production and sales of tractors with more than 100 horsepower reached more than 6000 units, of which the production and sales of tractors with more than 200 horsepower increased sharply from more than 200 units last year to this year. More than 1,000 units.

Behind the “eye-catching” of the Hanwo booth is the company's continuous efforts in transformation and upgrading. On July 10 this year, the new digital factory of Hanwo Agricultural Equipment was fully put into use, marking that Hanwo has entered a critical historical period for the second entrepreneurship. Taking the opening of the new factory as an opportunity, the company continued to optimize the supply chain system, organized the "Product Quality Year" event to strictly focus on the quality upgrade of hydraulics, transmission systems and coating processes, and invested heavily in the construction of automotive-grade cathodic electrophoresis lines and topcoat spray paint lines , Realizing 100% electrophoretic coating of the self-made sheet metal parts of Hanwo large and medium tractors. The overall chassis, interior and appearance quality of Hanwo tractors has achieved a qualitative leap. The white, red, and blue Hanwo tractors on display are all customized and painted according to customer needs. The overall appearance is bright and fresh.

The Dima Feilong corn harvester exhibited by Jiufang Taihe this time has high operating efficiency and is particularly suitable for harvesting lodging corn. It has become the first brand of large-scale corn harvesters in Northeast China; the Dima war wolf ear stalk harvester can be completed at one time Corn picking and harvesting, recycling of straw from the field, and smashing and returning to the field will help farmers increase income, increase agricultural efficiency, and promote the development of industrial integration, promote rural revitalization, and become the first brand of corn ear and stem harvesting products in Central Plains, and won the first technology in Shandong Province Equipment title; Dima Chitu Corn Harvester, which can meet the requirements of no-tillage corn harvesting; Dima Muwang corn green fodder harvester is equipped with a disc header, a grain crushing device with European technology, and a grain crushing rate of 97 %, the output of forage is of good quality and high efficiency.

At this exhibition, the corn kernel harvester became a highlight product in the field of harvesting machinery. Shandong Tiankai Zhongrui "Shengchunyu" exhibited two large-scale grain harvesters with five elements and eight elements, which attracted great attention from the participants. In terms of silage harvesters, many companies have exhibited disc-type silage machines. The reciprocating silage machines seen in previous years have not been seen at this exhibition, reflecting the technological upgrading of the domestic silage machine industry.

In terms of agricultural drones, leading companies such as Jifei Technology and Zhuhai Yuren led the exhibition. However, the participation of drone companies this year has shrunk compared to the previous two years, reflecting that the reshuffle of plant protection drone companies is accelerating.

Exhibitors carefully arrange the exhibition

Whether the host is strong or not, the key is whether the parts are good. In this exhibition, the S3 and S4 pavilions are very worth seeing as the "exquisite pavilion", which not only reflects the manufacturing quality and brand building level of domestic agricultural machinery parts enterprises, but also the layout of the exhibition is very clean and creative. The arrangement of the booth and the layout of the exhibits are very neat and uniform, and the exhibition experience is very good. They are the two exhibition halls that I love to visit very much.

Although some parts are small in size, they are carefully arranged to give you a different artistic experience, such as the tape products of Wuxi Zhonghui Technology and Maanshan Liannong, the filter of Shijiazhuang Ouyahuitong, and the stirring of Shijiazhuang Xudong Machinery. Long products, "Cao Spring" of Nantong Zhuoyue Precision Parts Co., Ltd., and many small parts of Ningbo Kangbo. These companies are also good at leveraging their strengths to participate in the exhibition with close friends or affiliated companies, which can highlight their brand image, attract more attention and increase popularity.

Agricultural engines are an important part of the Agricultural Machinery Exhibition, and domestic leading companies Yuchai, Quanchai, Changchai, Dongfanghong Diesel Engines, etc. have all come. As the leading power supplier in the field of agricultural equipment in China, Guangxi Yuchai brought its series of high-end power to its debut, leading the boutique parts venues with its stylish layout, unique creativity, exquisite products and strong popularity. According to Huang Youlin, Chief Technical Officer of Yuchai Agricultural Machinery, the series of engines exhibited by Yuchai this time range from 19 horsepower to 650 horsepower, covering all mainframe products in the agricultural machinery industry. Among them, the K series diesel engine is a high-quality and high-reliability product jointly developed by Yuchai and Austrian AVL. It is based on the standard Daimler Benz and MTU products, absorbs relevant essences and optimizes and upgrades, and the design concept is more advanced. The indicators are even better. These Yuchai engines all use artificial intelligence Internet of Things engine technology, which can realize remote monitoring and control, integrating electronic control, intelligent detection and early warning, and remote fault diagnosis. It is intimate and user-friendly.

Debang Dawei has cleverly applied VR technology to the experience of modern agricultural production and agricultural machinery technology. At this exhibition, a "VR technology experience hall" was specially built, allowing the audience to walk into the "experience hall" to personally experience the virtual assembly and disassembly of the company’s planter parts and accessories in a 3D state. In the game, I really feel the ultimate experience of "being on the scene and breaking through the horizon".

A very big highlight of this exhibition is the participation of intelligent machining equipment companies. Intelligent machine tool companies represented by Han’s Laser have made a lot of money in the Chinese agricultural machinery market. This has driven many processing center companies to participate in the exhibition. As many manufacturers came to the exhibition, for the improvement of efficiency and The thirst for replacement of personnel, the front of the lathe company located in Hall N3 is crowded with people and it is very lively. This shows that the brand effect and value of the International Agricultural Machinery Exhibition have greatly extended to the manufacturing process, and it may become an important content of the International Agricultural Machinery Exhibition in the future.

Unabated charm of trading platform

In the network age, the “commodity diversion” capability of the International Agricultural Machinery Exhibition this year is not inferior. A user from Jilin Yushu ordered 20 Hessian mechanical fertilizer spreaders at once. "Let's try selling 20 units first." The dealer was attracted by this exquisite workmanship and put on a big deal.

Like Hessian Machinery, the Tianjin Tractor Company, which has been reorganized this year, reflects that the prototype has been sold out. Early in the morning on the 15th, the author saw a notice posted on several prototypes of Tiantuo that had been reserved.

This year, Ningbo Kangbo, a trader in agricultural machinery parts, has achieved substantial growth in both the international and domestic markets. In the context of the "two big cycles", Kangbo, which used to focus on foreign countries, has shifted part of its energy to the domestic market. This year, its business volume has increased by 60% in one fell swoop. This allows Kangbo General Manager Wang Weihua to fully realize the unique role of international exhibitions. During the exhibition, the Kangbo booth received a wave of merchants after another, and Wang Weihua and his wife were too busy to take care of their meals.

At the scene, almost everyone can feel that the flow of visitors to the exhibition this year is slightly less affected by the epidemic, but there are more effective customers, and agricultural machinery consumers are more professional and accurate. Fan Wei, general manager of Xingguang Yulong, said that in the first two days of the exhibition, more than 100 new strapping machines developed by the company this year were ordered. I was planning to go home at noon on the 14th, but waited until the 15th for fear of losing customers and business. Nantong Cao Spring also reflected that the business of this conference was very impressive, even exceeding expectations. As a well-known tire manufacturer, Qin Qing, general manager of Maxum Tire China, was busy receiving more customers when reporters arrived at his booth on the morning of the 15th and was too busy to accept interviews.

High quality supporting activities

This year, there will be as many as 30 supporting activities during the International Agricultural Machinery Exhibition. As the national team for agricultural mechanization, the Agricultural Machinery Appraisal Station and the Agricultural Machinery Promotion Station of the Ministry of Agriculture and Rural Affairs fully supported the organization and influence of the international exhibition. During the exhibition, a special report meeting on intelligent agricultural machinery assisting the whole mechanization process and on-site training on agricultural mechanization technology were held Demonstration activities, major technical exhibitions on conservation tillage technology and intelligent equipment, practical technical training courses for agricultural machinery purchase subsidies, intelligent agricultural machinery product certification systems and adoption policy promotion training seminars, and national agricultural machinery cooperative norm improvement training seminars, etc. Training courses and multiple online and offline activities. These activities have attracted a large number of professionals across the country, which not only greatly enhances the connotation of the exhibition, but also plays a larger "diversion" role for the International Agricultural Machinery Exhibition.

The annual industry awards selection is the highlight of the International Agricultural Machinery Exhibition. This year, through the stages of enterprise declaration, preliminary selection, online voting by the public and hundreds of experts, online publicity, and final review, a total of 30 product awards, 16 brand awards, 5 agricultural machinery manufacturing enterprise awards, 10 agricultural machinery circulation enterprise awards and 20 agricultural machinery cooperative service awards. According to reports, the setting of each award has strict and demanding conditions. For example, the product gold award must have advanced performance indicators, good quality, and be at the leading level in the domestic industry, reach or close to the international advanced level, and be in the same category. Strong market influence, market share is in the forefront of the industry, with high user satisfaction and awareness. Judging from the results of the award, it not only embodies public welfare, but also reflects fairness. The author smiled after seeing many companies receiving the awards and informed them on their official account. Yes, it is a pleasure to stand out from many companies or products and be recognized in the industry!

The agricultural machinery industry poverty alleviation forum led by China Agricultural Machinery Circulation Association with the theme of "Consolidating the Power of Agricultural Machinery and Helping Poverty Alleviation" and the press conference of "Poverty Alleviation•Agricultural Machinery Answer Sheet-Excellent Poverty Alleviation Case Collection in Agricultural Machinery Industry" was held simultaneously at the International Agricultural Machinery Exhibition . As of October 12, the organizer has received a total of 82 case reports from units and individuals. After review and selection, 77 outstanding cases have been produced, which have become important milestone materials for the overall poverty alleviation work of the agricultural machinery industry, which is comprehensive and in-depth. The supporting role and social value of the agricultural machinery industry.

The annual "Agricultural Machinery Industry Economic Operation and Market Analysis Report" is also one of the brand activities of the exhibition. After all, the development of a company is ultimately oriented by marketing results, so it is reasonable for companies to pay attention to it. This also reflects the role of the exhibition's information platform.

Towards the end of the year, the bustling and exciting International Agricultural Machinery Exhibition has come to an end, and the industry heat wave and the glorious picture of the agricultural machinery industry it has set off will still become a lingering memory in the hearts of agricultural machinery people...